Posts Tagged ‘internet marketing’

For Internet Marketing Newbies – My beginning

Wednesday, May 12th, 2010

Hello there internet marketing newbies. I have come to realize that perhaps this blog’s content only remotely makes sense to partially-seasoned internet maketers and web masters. That being said, this post is to get you newbies up to speed.

I started internet marketing, or back then what I called ‘makin websites’, about two years ago. When I created my first website, emeraldbeats.com (no longer exists) , a site to sell instrumental beats, I thought I was going to wake up the next day a millionaire. I spent hours and hours on graphics, layout, theme, etc, only later to realize no one was coming to my website, not now, not soon, not ever, and no matter how pretty I made the site, that wasn’t going to change. And I learned my first very important lesson: People do not automatically come to webpages. Now, as trivial as that sounds, many people simply do not understand this. You could reinvent facebook, or something 20x better than facebook, but no one will visit the site without proper link building and promotion. Period.

Okay, so…I had spent over 500 hours coding nonsense javascript to make my site “interactive” and pretty, sacrificed my sophmore grades in chemical engineering, only to find that it all was worth nothing. I started surfing some highly profitable adult niche sites, and found that many of these sites simply looked like donkey crap. I mean, some sites making over a grand a day simply look like some 6 year old’s artwork – no offense to 6 year olds.

So… A site that looks like crap, no javascript, no css, no theme, just black text, blue links, and some pictures makes over a grand a day ( by the way you can check website value with http://www.websiteoutlook.com however, this is extreemly inaccurate, use tools like alexa.com compete.com and quantcast.com to gauge a websites traffic – from there it is actually very hard to determine how much they are making) so….WTF, I thought to myself. There must be some other special ingredient to being successfull at making money online! And , there is, it is called traffic!

Okay, so I realize that traffic is the only thing that matters ( pretty much, for our newie internet marketing purposes ) – so how did I get traffic in my early days? Well, do a google search using (“links:http://www.compeditorwebsite.com”) and find who was linking to my competition, then I would try to build a link to my site! Now, while I did do this for like 2 weeks straight, staying up until the wee hours of the morning every night, it was close to unbearably boring and tedious. However, after 2 weeks of link building for about 4 hours a day, a reached a steady traffic flow of about 1000 unique visitors a day. Needless to say, sales started to role in, and the work didn’t seem so bad.

Then, I began to ponder how I could automate my work, to achieve a similar result in less time. That brought me to purchasing a variety of automatic link building softwares – some which work very well, some which do not. ( I will go over which software is best in future post – stay tuned) For the most part, automatic link building software is usefull, but only to a point, and only if you know how to use it correctly. Now, sales were rolling in, and I was loving it, but of course, like any greedy webmaster, I wanted more!

Okay, but I have gone on a tanget. That is my story, hopefully you can learn something from it. But here is my advise to you young internet marketing padawan learner -

1) Start with only one website (Choose to make content about something that interests you – perhaps yoga or fly fishing)

2) Build links to your website using dofollow diver – google search do follow diver, the rest is pretty straight forward – leave comments that include a hyperlink to your site on relevent blog posts

3) Find affiliate programs that are relevant to your site – clickbank, clickbooth, etc

4) Install google analytics on your site – not that hard, just do it

After that, just monitor traffic and see if you can make some sales for a targeted product on your page. Making ten dollars a day online is not hard – let me repeat – making ten dollars a day online is not hard – making 100 dollars a day online is not THAT hard, and if you work hard enough 1000 dollars per day from internet marketing is not out of reach for anyone. Good luck making money online – Miles Smith over and out

Statistical Models in Internet Marketing

Monday, May 10th, 2010

Generally, systems composed of many similar objects are described by a statistical model. For example, in chemical reaction modeling, reaction rate is governed by the frequency at which molecules collide multiplied by the probability that the collision will result in loss of chemical identity ( conversion of reactant to product). In internet marketing, conversion rate ( turning surfers to customers ) is related to the frequency at which a surfer collides with your webpage or direct affiliate offer (aka the traffic you drive) multiplied by the probability that a surfer convert.

One huge mistake that beginning webmasters and affiliate marketers make is failing to understand traffic resistivity. Traffic resistivity ( coined by Miles Smith himself ) measures how many actions a surfer must take in order to convert. Lets say you promoting an information product about world of warcraft (hot niche) and the surfer in order to convert and make you money must enter his/her email address and their telephone number to recieve access to the information product. Now provided you can send this offer to people interested in WOW world of warcraft, you might make some money. A surfer must make 2 actions in order to make you money ( 1. fill out his/her email 2. fill out his/her phone ) traffic resistivity = 2 forms.

Now, what would happen to your earnings if a surfer only had to fill in email in order to gain access to the product, and generate a conversion for you? You would make a lot more money! Simply because, with the same amount of traffic, a lower traffic resistance (only 1 form to submit in this situation -> traffic resistance = 1 form) creates more conversions. It seems trivial, but honestly cutting a sign up prcoess by 1 or 2 forms will literally increase sign up conversion by 20% easy.

Many beginners don’t understand that even 1 extra click needed to convert corresponds to sales lost, because when you deal with a statistical model – with random variable ( traffic flow) only a certain population has enough motivation, interest, need for the product to convert a given set of actions. In chemistry we call this activation energy. Like many complex things solved with numbers, internet marketing is closely related to chemical reactions in theory. Fact, or fiction, thats for you to decide. – Miles Smith